Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every sent to a potential or current customer could be considered.
Cost-effective – the costs of marketing can be much lower than many other forms of marketing. There are no advertising fees, printing or media space costs.
Permission-based – your marketing list will be made up of people who have actively chosen to receive communications from you. Customers who are genuinely interested in your products and/or services are more likely to engage with your business.
Flexible design – you can send plain text, graphics or attach files – whichever suits your message best. A choice of design options gives you scope to convey your business branding.
Scalable – can be used to reach large audiences or smaller targeted lists.
Personalization and segmentation – with marketing you can personalize messages. You can also segment your marketing list so that your customers receive messages from you that they are interested in – this will help boost their engagement with you.
Email marketing is the act of sending a commercial message, typically to a group of people, using. In its broadest sense, every email sent to a potential or current customer could be considered.